Sent by Jonathan Stark on October 8th, 2018
This week on TBOA, Rochelle and I make the case for why specialists--who’ve carved out the right niche for themselves--rule. Not to mention earn a whole lot more money than their generalist pals.
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“When you don’t market to someone in particular, you’re marketing to everyone, and when you’re marketing to everyone you’re not marketing to anyone.” –JS
“If I knew that I could get high-quality vision and feedback, I would spend a lot more.” –RM
“You don’t really want options. You just want exactly what you want.” –JS
“The fact that you have your own special sauce is fabulous. You’ve got to own that. You don’t want to look like anybody else, much less everybody else.” –RM
Do you have a generalist friend who is a struggling to attract new clients? If you enjoy this episode, please consider sharing it.