August 23, 2018
“What should I do if a prospect balks at my price and says they’re going to shop around?” and more...
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- What to do when a prospect balks at your prices
- How to minimize the likelihood of sticker shock
- Why working for free is better than working for cheap
- When it makes sense to do things for exposure (and how to do it without being taken advantage of)
- First steps in creating a new offering
- How to conduct market research interviews
Good stuff!
Here are some of the questions I answered today:
I was referred by a client in the coworking industry (my niche) to their industry association. Apparently the association needs help with their marketing but don’t really have a budget. They want to grow the number of members and have several hundred already who pay a small annual fee. They also have a conference. I think the idea might be to get exposure to their network of coworking space owner/operators. I usually don’t work for exposure, but this feels different. Thoughts on this situation? (timestamp: 1m 32s)
If I’m just getting started with a new consulting business, and I’ve thought of a problem I think is worth solving, what should I be doing as a next step? (timestamp: 19m 12s)
What should I do if a prospect balks at my pricing? (timestamp: 35m 13s)
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 20+ hours of video.)
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Yours,
—J
P.S. Would you like to see a sample of what group coaching is like? Here’s a link to a public session I ran late last year: