Captain’s log, stardate 20180723

[AUDIO] Choosing Your Best War Stories

Sent by Jonathan Stark on July 23rd, 2018

On this week’s TBOA, Rochelle and I talk about how and why to use stories with prospective clients.

“If someone wanted an arrogant cowboy, that would be the perfect story to tell.”—RM
“It’s going to push away people who would create a disastrous project anyway.”—JS
“Really good stories are sticky.”—JS
“Lists of credentials can help narrow the field. Your story takes you to the next level.”—RM

Yours,

—J

P.S. Are your friends renting their lives away an hour at a time? Do them a favor and introduce them to value pricing. They’ll thank you for it :-)