Captain’s log, stardate 20180108

Five reversals

Sent by Jonathan Stark on January 8th, 2018

Questioning assumptions is a great way to stand out from the crowd, to build a highly profitable business, and to have a big impact on the world.

Here are a bunch of assumptions, off the top of my head:

“Scope creep destroys software projects.”
“You should look for a win-win when negotiating.”
“You should publish your podcast on a regular schedule.”
“Beauty is in the eye of the beholder.”
“Strategic planning is critical to success.”

And here is the same list, reversed (i.e., questioned):

“Scope creep is fine.”
“A win-win negotiation is a red flag.”
“Your publishing schedule is irrelevant.”
“Beauty is NOT in the eye of the beholder.”
“Strategic planning is an oxymoron.”

NOTE: Simply reversing an accepted truth without a defensible position is just trolling. That’s not what I’m suggesting. It might make for good clickbait, but it is not a good way to build a durable business.

However, if you genuinely disagree with an accepted truth and can defend your position, you’re probably onto something.

Yours,

—J

P.S. Hey there! Another spot in my private mentoring program has been filled. As a member of my daily list, you’re entitled to the 2017 price through January 15th. Just use coupon code VIVALA2017 at checkout here -> https://jonathanstark.com/mentoring

P.P.S. I can defend all five of the reversals above... can you guess what each defense is? Hit reply and let me know! :)