January 8, 2018

Five Reversals

Questioning assumptions is a great way to stand out from the crowd, to build a highly profitable business, and to have a big impact on the world.

Here are a bunch of assumptions, off the top of my head:

• “Scope creep destroys software projects.”
• “You should look for a win-win when negotiating.”
• “You should publish your podcast on a regular schedule.”
• “Beauty is in the eye of the beholder.”
• “Strategic planning is critical to success.”

And here is the same list, reversed (i.e., questioned):

• “Scope creep is fine.”
• “A win-win negotiation is a red flag.”
• “Your publishing schedule is irrelevant.”
• “Beauty is NOT in the eye of the beholder.”
• “Strategic planning is an oxymoron.”

NOTE: Simply reversing an accepted truth without a defensible position is just trolling. That’s not what I’m suggesting. It might make for good clickbait, but it is not a good way to build a durable business.

However, if you genuinely disagree with an accepted truth and can defend your position, you’re probably onto something.

Yours,

—J

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