What to do about your whale problem

Sent by Jonathan Stark on October 4th, 2017

Do you have a whale client?

You know... one huge client that accounts for the vast majority of your revenue.

The one that you spend pretty much your entire week, every week servicing.

It seems like lots of independent software professionals either:

The trouble with whale clients is that they tend to be bad for your business in the long term. They trigger a vicious cycle:

Wash rinse repeat.

Welcome to the the hamster wheel. Working so hard to get by that you can’t get ahead.

I have no proof of this, but my gut tells me that the whale problem comes from a combination of factors common to independent software developers:

So...

How do you solve the whale problem?

Wash rinse repeat.

Warning: it will probably take a year or two of repeating this process to break your whale dependency. So the best time to start is while you still have one.

—J


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