October 4, 2017

Week 4 of daily outreach

For the past couple months, you’ve been hearing about my experiences running an outreach campaign to credit unions for my mobile consulting business.

After a fairly short initial period of planning and research, I committed to connecting with one new person in my target market every business day.

This might sound like a lot of work but it really just takes a few minutes per day.

I’m in my fourth week of this and I haven’t missed a day yet. I know this because I’m using an iOS app called Productive to remind me and track my progress.

The results have been remarkable.

The kindness of strangers

This morning I had a call with a complete stranger who was president of a credit union for 10 years, head of a state credit union league for 20 years, a member of the state house of representatives for 12 years, and a state banking commissioner for 2 years.

Needless to say, this person has a lot of insight into my target market.

My specific intent for the call was to better understand my buyers (i.e., credit union execs).

I asked things like:

Mission accomplished!

We had a super interesting conversation and I learned the answers to all these questions and more.

At the end of the call, I thanked him and he said, “My pleasure! Please feel free to reach out anytime.”

Let me reiterate:

This was a complete and total stranger!

He didn’t know me from a hole in the wall. I connected with him on LinkedIn last week and sent him a DM politely asking for a call. He said yes and we set it up.

But wait... there’s more!

Also today... I sent out not one but two proposals. Both to billion dollar organizations. Both with five-figure prices for high-value, low-labor engagements.

In the same day.

I don’t think I’ve sent out two proposals in the same day in my entire career.

Outreach works when you do it right.


There are a million little tactical decisions to make with an outreach campaign like this, but if I had to boil down what I’m doing to it’s basic essence, it’d be:

That’s really all there is to what I’m doing.