August 24, 2017

Bird’s Eye View

Today, more than 80 people joined me live for a webcast called “Altitude of Involvement”. According to the folks in the chat, it was quite helpful.

The presentation primarily consisted of me walking people through a worksheet I recently created to help students get a bird’s eye view of their potential paths to growing their software business.

The core concept expressed in the worksheet is that you can engage with your clients at three distinct levels:

My general advice is to move up from lower levels to higher levels over time (i.e., increase their “altitude of involvement”). Doing so will enable you to charge more money for less labor by leveraging the expertise gained through experience.

In other words, this worksheet is basically a map that visually lays out my mantra of “sell your head, not your hands.”

After the presentation, I took questions for almost an hour. The questions are included in the recording, and you can even jump directly to the answers by clicking on the question in the Q&A tab (this is one of me favorite features of Crowdcast).

I hope you have time to check out the presentation, which you can watch here:

Altitude of Involvement

If you have comments, questions, cheers, or jeers, just reply to this email and give it to me straight :-)



P.S. If you’re in a hurry to map out a path for your business, I can help accelerate your progress with my mentoring program. You can read all about it here: