Captain’s log, stardate 20170502
Sent by Jonathan Stark on May 2nd, 2017
Don’t answer. It’s a trick question:
“Would you rather land a $3,000 project or a $30,000 project?”
I haven’t given you enough information to make an informed decision.
On the surface, you might think that you’d prefer the $30k project given that it’s 10x the revenue.
But what I re-asked with some additional info?
“Would you rather land a $3,000 project that will take you one day, or a $30,000 project that will take you six months?”
Given this additional information, you’d be crazy to opt for the $30k project.
Yes, it’s 10x more revenue than the $3k project.
But the $3k project is more than 10x more profitable!
Do the math:
Six months works out to about 125 business days.
$30,000 divided by 125 days equals $240 per day.
Would you rather make $240 for a day’s work or $3,000?
Optimize for profits, not revenue.