The Jigsaw Puzzle

Sent by Jonathan Stark on December 27th, 2019

Why would anyone buy a jigsaw puzzle? 

I mean seriously... They are time-consuming, pointless, and expensive.

Or are they?

Here’s the thing..

If Bob gladly trades his hard-earned money for a jigsaw puzzle, I can guarantee you that he’s getting something out of the transaction.

Just because you don’t know what he’s getting out of it doesn’t change the fact that he is almost certainly realizing a positive ROI. 

You could call his purchase irrational. Or you could assume that he sees some value in the purchase that you don’t.

I’d bet on the latter.

Value is subjective. When someone exhibits buying behavior that seems crazy to you, it doesn’t mean that they’re crazy... it means that they’re seeing something you don’t.

Yours,

—J