Captain’s log, stardate 20170311
Sent by Jonathan Stark on March 11th, 2017
Are you nervous about the idea of offering guarantee?
You shouldn’t be. You probably already guarantee your work.
If you answered YES to any of these, then you ALREADY guarantee your work.
Why not make your guarantee explicit instead of implicit?
Simply stating up front how you normally “make things right” if/when something goes sideways will differentiate you from the vast majority of your competitors.
And remember: if you can’t differentiate yourself from your competitors, you’ll be forced to compete on price.