Captain’s log, stardate 20170311

You already guarantee your work

Sent by Jonathan Stark on March 11th, 2017

Are you nervous about the idea of offering guarantee?

You shouldn’t be. You probably already guarantee your work.

For example:

Have you ever eaten an hour to mollify a disgruntled client?
Have you ever done some work for free because you screwed something up?
Have you ever issued a refund because you ended up being a bad fit for a client?

If you answered YES to any of these, then you ALREADY guarantee your work.

So...

Why not make your guarantee explicit instead of implicit?

Simply stating up front how you normally “make things right” if/when something goes sideways will differentiate you from the vast majority of your competitors.

And remember: if you can’t differentiate yourself from your competitors, you’ll be forced to compete on price.

Yours,

—J