February 4, 2017

What’s the ROI on a latte?

Are you up for a pricing experiment?


For the next 48 hours or so, run a little process in the back of your head that notices what goes through your mind as you make actual purchases.  

NOTE: This is not a thought experiment. Don’t answer these questions in the abstract. Consider them as you go through your day ACTUALLY buying stuff.

Please report back with any interesting observations when you’re done 😀