Testimonial from Geneve Hoffman

The following testimonial is from Geneve Hoffman, a student in my private coaching program.

Before joining Jonathan’s coaching program, I was nervous about sharing my business ideas with anyone - I’ve always done everything on my own - been my own compass. I didn’t think I needed the help either - I have always been the top of my game and I wondered what someone else could teach me. But I had a new idea in new territory (was a photographer, wanted to build a business helping photographers) - and I knew I needed help.

Plus - to be honest, I didn’t really know what a business coach was - I always just thought “you open up a business and then you do it - case closed.” And some of my friends had hired consultants who talked too much about themselves or were overpowering.

I took the plunge after hearing Jonathan speak on Art of Value podcast - I listened to 30+ podcasts on there and the conversational yet confident way he talked about value pricing struck a nerve with me - I hired him (or rather, he let me hire him - haha - he normally works with software developers) after a quick email exchange.

I can’t believe how much I got done in the time that we started the coaching sessions. I realized after working with Jonathan for a few weeks that my biggest obstacle to growth - was myself. I needed to have someone else to be accountable to - someone who could listen to all my ideas, give me unexpected and invaluable feedback, and keep me accountable and on task. I wouldn’t have my new business plan on track without his guidance and resources.

What I liked most was just the way he thinks - the written report, the extra services and chat room are all great - but it’s the weekly coaching calls - just the way he is able to digest what I am saying, quickly fine tune it, and give me insight toward the solution that I found most enlightening. The biggest result I got out of all this was he pushed me into territory I would have never reached on my own - and I consider myself pretty savvy - but he always had me thinking critical angles I hadn’t considered. I always look forward to my sessions with Jonathan - he’s a very down to earth guy, and has a conversational, inviting way of speaking that always keeps us on task but still enjoyable - he’ll even throw in a few Star Wars parables just to keep it real (those are no extra charge, I believe).

There were other benefits as well...

  1. Coaching kept me on track and moving forward;
  2. Jonathan pushed me out of my comfort zone - it’s like I left the small, comfortable pond of my photography world and am having these amazing eye-opening experiences in the wider business world that I would never have had if I had just hired another photographer consultant;
  3. It was so helpful having someone trustworthy, objective and even outside my industry who now knows my brand and my course exceptionally well inside and out - it’s just not the same as talking to a trusted colleague or friend - it’s very empowering to have someone completely outside my sphere that I pay to think for me - he’s part of my new “think tank” - and when you have a new and exciting idea - you need people around you who aren’t going to tell you what you want to hear. Jonathan does this in a thoughtful way. And - bonus round, on day one he totally got my random Silence of the Lambs joke. :)

I would highly recommend Jonathan’s coaching program to anyone - Jonathan has a very real, human way of taking all your ideas and thoughts and experiments and very step by step transforming it all into a vibrant business plan that you will be proud of.

I wish I could turn back the clock and I would have hired Jonathan when I first started my business - it would have saved me years of struggling. I always thought I could do everything on my own - but I hit a wall and realized I needed help to get to next level of my own game.

Geneve Hoffman

If you would like help getting your business to the next level, apply now to my private coaching program.