Testimonial from David Trejo

The following testimonial was written by David Trejo when he was a few months into my coaching program.

I did not think I was a good fit to be coached by Jonathan because I was not consulting for myself, and had a full time job. I did however plan to go back out on my own again, and wanted to be well-prepared for that (rather than jumping and praying).

Working with Jonathan has made me see the world in a whole new way: I can see value flowing around, and oozing through the cracks in the sidewalk. What does this really mean? I have a much improved understanding of whether a client’s problem is worth solving, and I also understand my own value 200 times better. It is refreshing and life-changing to be able to look at the world and clearly see how I can be a part of it, business-wise. It feels great to have removed the cloud of business uncertainty that surrounds any feature I might try to code up, or any company I might consider working with.

I knew that Jonathan understood the importance of positioning (LFPS) and value based fees. This is why I chose to work with him. I also knew the basics of the two, but applying them to your own business is another thing. He has helped me untangle the finer points of value based fees, using real clients of mine as an example. We have also taken a first pass at positioning, which has been feeling good, despite the challenge.

It has only been a few months, and his advice has almost paid for itself. And this was with me restarting consulting from scratch, in a new vertical. It feels pretty great to see the decision paying off.

I would unequivocally recommend Jonathan’s coaching program because 1) the advice is amazing 2) the program is not over yet, and it has already almost paid for itself.

If you want to keep working at your job the rest of your life, I don’t recommend you work with Jonathan — he will make you want to quit your job, because you will finally be able to see and understand the value of your work. He should have a warning label on his head. His advice will shake your world.

David Trejo

If you would like help getting your business to the next level, apply now to my private coaching program.