Jonathan Stark on the Consulting Pipeline Podcast
I was recently interviewed by the handsome and talented Philip Morgan on his Consulting Pipeline podcast for an episode entitled Jonathan Stark on the Paradox of Choice.
Some of the topics we talked about:
- Focus as a way to attract customers
- How focused blogging led to a book deal, which led to client demand
- The importance of speaking gigs
- The value of starting small when exploring a new niche
- How being a specialist helps you find customers more easily
If you are a software consultant who would like to get more (and better!) clients, I urge you to give the whole series a listen - it could be the best few hours you invest in your business this year.
Cheers!
JS
P.S. Do you want to attract more (and better!) clients? You might dig my coaching program.