Jonathan Stark helps CEOs transition their business to mobile.
Mobile Is Huge
For large organizations, mobile offers an unprecedented opportunity to drive customer engagement, increase employee productivity, and lower operational costs. On Black Friday 2013, sales nearly tripled for retailers who offered a mobile-friendly e-commerce experience.
How much could you afford to spend on mobile if it tripled your e-commerce sales?
You Need A Mobile Strategy
Customer expectations for mobile are through the roof (e.g., single sign on, cross-device compatibility, simple yet powerful UI, etc). To meet these expectations, your legacy systems must be transitioned from a desktop-centric paradigm to the “real-time, all the time” interaction model of mobile computing.
Undertaking a shift of this magnitude is not something to be taken lightly or by half measures. It demands an enterpise-wide strategy that will eventually touch every system and cut across all business units. For these reasons, it must come directly from the CEO.
If you aren’t upgrading your systems to deliver products and services “real-time, all the time, from anywhere, on anything”, you’re going to get disrupted by some company that you’ve probably never even heard of.
Mobile Strategy Quiz
The vast majority of large organizations do not have a workable mobile strategy in place. If you think you are the exception to the rule, ask yourself the following:
- Has your marketing department blown a six (or seven!) figure budget on a mobile app that delivered virtually no measurable business value?
- Does your upper management bicker about who “owns mobile”?
- Do you suspect that your IT department is not up to date with current mobile technology?
- Are your department heads financially incentivized to compete with each other?
- Do you have more than one customer database (e.g., eCommerce, loyalty, retail)?
- Are you running nightly (or weekly? monthly?) batch scripts to sync data between silos?
If you answered yes to any of these questions, we should talk.
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Unlike other mobile strategy consultants, clients work directly with Jonathan and not a group of junior employees who are learning on the job.