November 24, 2025
Smallest Viable Experiment
Let’s say you want to write a book.
BUT!
You’re afraid that you’re going to waste a ton of time and money creating a book that nobody buys.
What if you ran a test to validate the idea first?
Okay, that seems reasonable.
How could you test whether anybody might be interested in this book idea?
- You could launch a video course to teach the concepts you plan to write about in the book
How could you test whether anybody might be interested in this video course idea?
- You could run a half-day Zoom workshop to teach the concepts you plan to write about in the book
How could you test whether anybody might be interested in this workshop idea?
- You could do a 60-minute webinar to share the key insights you plan to write about in the book
How could you test whether anybody might be interested in this webinar idea?
- You could share a post on LinkedIn asking for DMs from people who are interested in the insights you plan to write about in the book
Sharing a post on LinkedIn might seem like too small an experiment to help validate your book concept.
But think about it like this:
If you wrote the book...
And had it professionally edited...
And paid thousands for a cover design...
And had the interior layout done...
And uploaded it to Amazon...
What would you do next?
You’d post about it on LinkedIn.
If nobody responds to the LinkedIn post, your book is in trouble.
So...
Why not post to LinkedIn first?
Wouldn’t you rather find out if anybody cares BEFORE you spend all the time and money it would take to publish the book?
Yours,
—J