August 22, 2025
The 100-Day Sprint, 2025 edition
Two of my private coaching students recently got back from extended holidays hiking and camping in breathtaking locations, one in Europe and one in Canada.
Another is about four weeks into a trip across France in a camper van with her kids.
Yet another is wrapping up his summer with a trip to Burning Man (and I’m definitely totally 100% NOT jealous at all).
What does this all mean?
It means summer is ending.
And THAT means it’s time for my annual 100-day sprint email.
What’s the 100-Day Sprint?
“The 100-Day Sprint” is a term coined by friend-of-the-list Blair Enns.
Here’s a summary from Blair’s website if you’re new to the concept (bold mine):
The first Tuesday after Labour Day, in North America, effectively marks the end of summer holidays and the beginning of the most productive stretch of business throughout the year. I call this period The 100-Day Sprint, as there are roughly 100 business days between now and when things peter out again for the holidays at year end.
On that day, summer holidays are over, everyone is rested, and all the “decision makers” are able to be corralled once again. The end of the year is in sight, and any gaps between the plans, budgets, and intentions set at the beginning of the year and progress to date can no longer be avoided. The kids are back to school, and “renewal” is in the air. Even the air is different, cooler.
All of this means there is impetus to act, impetus to spend, and the ability of many of your clients to now do both at a time when it’s psychologically compelling to get things done. Stalling is no longer an option. Getting the attention of colleagues is no longer an excuse. The time to act is now.
Are you ready for your 100-Day Sprint?
Not all industries follow the same cycle that Blair describes, but most of the ones I’ve come across in the expertise-based business space seem to.
This means that now is the best chance to crush your numbers before the end of the year.
Do you have a plan to make that happen?
If not, there are three ways we can work together one-on-one to make the most of the season.
Private Coaching—I had a few coaching students graduate over the summer, so there are three spots open. Grab yours now before they fill up. Since it’s a four-month program, this will probably be your last chance before the price goes up to $15k in January.
Private Backchannel—Get six months of unlimited 1:1 private Slack access to me and make unprecedented progress in your business.
Private Call—Book a 1:1 coaching call and I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.
Let’s make a plan...
I’m opening up my calendar for the next two weeks to chat with folks who are serious about working together but have questions about what might be the best fit for their situation.
Wanna chat? Let’s do it!
I look forward to receiving pictures of your extended summer vacation next year :-)
Yours,
—J