August 23, 2025

Different people are different

Different people are different.

This is obviously true, right?

Yes.

So...

If we can agree that different people are different, then it stands to reason that they’re going to be attracted by different things.

So if you want to attract everyone, you have to do a billion different things.

But if you only need ten new clients per year, then you only need to attract about a hundred leads.

Which raises the question...

What kind of leads do you want to attract?

Yours,

—J

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