August 1, 2025

How to Value Price a Transformation

Let’s say you’re a coach and are, therefore, in the business of selling client transformations.

If you wanted to value price your service, you would do this:

1. Have a conversation with the prospective client up-front
2. Find out what the transformation would be worth to them specifically
3. Propose a price that is less than what it’s worth.

As you might imagine, you would be able to charge significantly more by marketing your coaching service to very rich people instead of very poor people.

Why?

Because value (i.e., what something is worth to a specific buyer) is totally subjective.

Yours,

—J

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