August 2, 2025

Is faster always better?

IMHO, Rory Sutherland is an absolute genius.

I have been following his work for years, and it’s hard to think of a time when I didn’t take away some amazing insight, even from the shortest “short” on YouTube.

But in all that time, I don’t believe I have ever seen a talk as mind-altering as this one:

Are We Now Too Impatient to Be Intelligent?

It’s a tour de force that perfectly (and, at times, hilariously) encapsulates everything I have ever observed about the subjectivity of time, the power of framing, selling services vs experiences (vs transformations), and the notion of optimizing for enjoyment vs efficiency.

I’ve never heard Rory say anything I didn’t vigorously agree with. Check him out. You can thank me later.

BTW - If you happen to know Rory, I’d kill for an intro. I’d absolutely love to have a discussion with him on Ditching Hourly. TIA!

Yours,

—J