January 18, 2025
Here we go again...
The eve of the U.S. TikTok ban seems like an appropriate time to repost this:
Remember how “important” it was to be on Clubhouse and Periscope and Vine and Google+ just a few years ago?
All gone.
Remember when the folks who followed you on Facebook and Twitter and LinkedIn and Instagram actually saw your posts?
Not anymore.
Here’s the thing...
If you’re on social media for the lolz and to meet people and to have fun, that’s fine... it’s good for that.
But if you’re on social media for business reasons and aren’t actively moving folks to your email list, that’s definitely NOT fine.
Sharecropping is a terrible business model.
Yours,
—J