December 14, 2024
How A Grinch Stole Christmas?
Have you ever read the classic Dr. Seuss tale, “How A Grinch Stole Christmas”?
No, you haven’t.
How do I know?
Because Christmas wasn’t stolen by a Grinch; it was stolen by THE Grinch!
There aren’t a bunch of grinches.
There’s one.
The one and only.
Here’s the thing...
There’s a huge amount of value in being the one and only.
Even if the thing you are “the one and only” of is insanely specific - or even a made-up word like grinch.
For example...
Would you rather be a packaging consultant or THE pizza box expert?
Would you rather be a landscape artist or THE Michelangelo of Snow?
Would you rather be a security specialist or THE celebrity security guy?
Would you rather be an horologist or THE 8-figure watch auctioneer?
Whether your goal is to make more money or have a bigger impact, I think the choice is obvious...
You don’t want to define yourself as just one of many.
You want to define yourself as the one and only.
Yours,
—J