June 24, 2024

What’s your marketing strategy?

Do you have a marketing strategy?

Mine fits on a sticky note:

Help people you like get what they want for free at scale

Evidence suggests to me that this strategy works in person, over the phone, via email, and on social media... and I’ll betcha it’ll work on whatever whacky VR/AR interface comes next, too.

So, if you’re not getting the traction you want with your marketing efforts, ask yourself these three questions:

1. Am I 100% clear on who I want to help?
2. Am I 100% clear on what they want?
3. Am I helping them get it for free at scale?

Once you are confident in your answers to these three questions, I’d be willing to bet you’ll start getting that traction you’ve been looking for.

Yours,

—J

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