June 20, 2024

My LinkedIn Tactics 2024

A bunch of people have asked what tactics I’ve been using to 10x my reach on LinkedIn, so here’s a quick rundown:

I updated my profile tagline and banner to make it face-slappingly obvious who I help with what
I paid for LinkedIn Premium, so my website link would be added in various places throughout the LI interface
I added featured links with graphics that make it easy for people to click through from my LI profile to my website

I don’t link to anything in my posts anymore (the algo apparently punishes you for linking out)
I write longer posts so people have to click “see more...” to read the whole thing
I include an image on every post to stand out more when people are scrolling through the feed
I added a CTA to the bottom of each post that instructs the reader to: Click “Visit my website” under my name to subscribe
I use a scheduler to make sure that I post every day at the same time

I started engaging more with people in the comments on my posts
I started engaging more with people in my DMs
I started posting thoughtful comments on other people’s posts when I felt I had something useful to add

Behaving on LinkedIn the way LinkedIn wants you to clearly has a positive impact on your LinkedIn analytics. Shocker! ;-)

More importantly, it seems like you can reliably funnel a portion of the LinkedIn activity to your mailing list. Sweet! :-)

One surprise is that after many years off of social media, I have been having fun on LinkedIn...

It hasn’t felt toxic at all, I’ve connected with some new cool people, and the conversations have inspired some new insights.

I can’t say how long it’ll stay this way, but as long as it does, I’ll probably continue to hang out there.

Feel free to connect if you’re active there:

Yours,

—J