May 27, 2024

More Expensive Problems

One of the characteristics of value pricing that I probably don’t talk about enough is this:

Value pricing unlocks virtually unlimited earning potential.

It works like this:

If you want to make more money, solve bigger problems.

Here’s the thing...

The more expensive a problem is for your client, the more they will pay you to solve it.

(And the faster you do it, the happier they’ll be.)