May 27, 2024
More Expensive Problems
One of the characteristics of value pricing that I probably don’t talk about enough is this:
Value pricing unlocks virtually unlimited earning potential.
It works like this:
If you want to make more money, solve bigger problems.
Here’s the thing...
The more expensive a problem is for your client, the more they will pay you to solve it.
(And the faster you do it, the happier they’ll be.)
Yours,
—J