May 14, 2024
Not great at attracting inbound leads?
Back in February, I ran a one-time workshop to help experienced professionals write better-converting copy for their websites.
All 20 seats sold out quickly, and folks showed up ready to work. Feedback after the event was positive.
Mixed into several of the survey responses was a follow-up question:
“How do I drive more traffic to my updated site?”
And, of course, this makes tons of sense!
It doesn’t matter how good your copywriting is if nobody reads it :-)
To serve this need, I’m piloting a limited 1:1 program.
It might be for you if...
- You are a soloist or running a small firm that sells services based on your expertise
- You’ve been around long enough that you’ve had at least a few good clients
- Your clients typically spend five- or six-figures with you over time
- You are responsible for marketing and sales and don’t have the time, money, or desire to hire people to fill those roles
- You are good at closing a deal once you get a lead on the phone, but you don’t get enough leads, which makes you nervous
- You are uncomfortable with outbound sales (e.g., cold calls, email outreach), and paid advertising doesn’t seem like a good fit for an authority business
- You believe there are people on LinkedIn who would make good clients for you
- You are not very active on LinkedIn (or you are but haven’t been able to get any traction)
- You have a fair amount of pre-existing content, like a book, a course, a newsletter, a blog, or a podcast
- You are not intimidated by the idea of using marketing automation software as long as you have help setting things up correctly at the outset
- If necessary, you (or someone you have direct access to) would be comfortable adding simple things like a basic page or an email form to your website
NOTE: This isn’t a workshop - it’s ongoing “done-with-you” assistance.
We will collaborate over the course of a few weeks to set up an automated inbound content marketing machine for your authority-based business.
Our interactions will include 24/7 private Slack access, collaboration on content in Google Docs, and live screen-sharing sessions to set up automation software.
Program Highlights:
- We’ll inventory your most important content
- We’ll organize ideas into a handful of key themes
- We’ll repurpose your content into LinkedIn posts, email sequences, and nurture campaigns
- We’ll pick a target audience for a 3-6 month campaign
- We’ll optimize your LinkedIn profile to send traffic to your site
- We’ll set up LinkedIn and email automation that works while you sleep
Because this program is high-touch and collaborative, I have to limit it to a handful of ideal candidates.
I plan to start accepting applications in the next couple of days.
Questions? Hit reply or email me at jstark@jonathanstark.com. I’m here to help!
Yours,
—J