March 11, 2024

Are You Too Cheap To Trust?

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This week on TBOA, Rochelle and I explain why pricing yourself too low can actually decrease the demand for your advisory services.


Talking Points

How to use pricing as a tool to niche down your audience.

Why engaging clients BEFORE they have the big problem you solve seldom works.

Becoming aware of the stories you tell yourself about money—and how they impact your pricing and packaging.

Why it’s not unethical to charge top dollar for your services (and one solution if you balk at increasing your profit).

The fairness fallacy: why “fair” is an impossible way to set your prices.

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