February 24, 2024
What to do when you’re not getting enough leads
When someone tells me that they want more clients, I always ask them the same initial question:
“What kind of clients do you want?”
Their answer to this is almost always something flippant or vague, like:
- “Clients who value what I do!”
- “People who can afford me!”
- “Anybody with a pulse and a checkbook (and the pulse is optional!)”
Here’s the thing...
If you don’t know who you’re trying to attract, it’s no wonder you’re not attracting them.
It’s like asking “What bait should I be using?” without deciding what kind animal you are trying to catch.
Spoiler alert! Mice and snakes and coyotes aren’t attracted to the same goodies.
So...
A great first step when trying to attract more leads is to decide who you want to work with and then figure out what attracts them.
Yours,
—J
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