February 24, 2024

What to do when you’re not getting enough leads

When someone tells me that they want more clients, I always ask them the same initial question:

“What kind of clients do you want?”

Their answer to this is almost always something flippant or vague, like:

Here’s the thing...

If you don’t know who you’re trying to attract, it’s no wonder you’re not attracting them.

It’s like asking “What bait should I be using?” without deciding what kind animal you are trying to catch.

Spoiler alert! Mice and snakes and coyotes aren’t attracted to the same goodies.


A great first step when trying to attract more leads is to decide who you want to work with and then figure out what attracts them.