February 1, 2024
Don’t Ignore The Dread
Is there a recurring appointment in your calendar or a recurring todo on your task list that you dread every time you see it?
Maybe it’s a monthly administrative task, or a standing weekly meeting, or a daily business activity.
Whatever that thing is, don’t ignore the dread.
Instead, recognize that the signal is important and imagine ways to remove the dreaded thing from your schedule.
Maybe you could tell yourself a different story about the dreaded thing.
Maybe you could pay someone else to do the dreaded thing.
Maybe you could reduce the frequency of the dreaded thing.
Maybe you could simply delete it without causing a problem.
Here’s the thing...
This is your life, and this is your business.
If you’re not decreasing the number of dreadful things you have to do, what’s the point?