January 15, 2024

How To Launch Something Different

This week on TBOA, Rochelle and I ask the question:

“How can you launch something new without messing with your existing positioning?”


Talking Points

How to identify your target market and create just enough of a description of the new offering to test it with them.

Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.

Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.

The value in embracing imperfection and adopting an experimental mindset.

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