January 15, 2024
How To Launch Something Different
This week on TBOA, Rochelle and I ask the question:
“How can you launch something new without messing with your existing positioning?”
Talking Points
How to identify your target market and create just enough of a description of the new offering to test it with them.
Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.
Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.
The value in embracing imperfection and adopting an experimental mindset.
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J