January 15, 2024
How To Launch Something Different
This week on TBOA, Rochelle and I ask the question:
“How can you launch something new without messing with your existing positioning?”
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How to identify your target market and create just enough of a description of the new offering to test it with them.
Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.
Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.
The value in embracing imperfection and adopting an experimental mindset.
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