Captain’s log, stardate 20231031

Finding Better Clients

Where do you find better clients?

The answer to this depends on who they are.

Ask yourself:

“If I had my choice, who would I want to spend my precious time serving?”

I’m not looking for a flippant answer like “Clients who can afford me” or “Clients who need what I do” or “Clients who respect my expertise.”

I’m talking about deciding who you want to help achieve their goals or accomplish their mission or fulfill their purpose or spread their big idea.

In other words, who do you actually care about?

Once you know who you’re looking for, it’s a fairly simple matter to find out where they are.

Yours,

—J