August 12, 2023

There’s Always A Market For The Best

Here’s a great observation from Tim Ferriss about how charging WAY more than your competitors can actually make what you’re selling much better than the alternatives:

There’s always a market for the best. How do you indicate that you’re the best? You charge four times more than the most expensive alternative. And if somebody pays it, then you can actually do a way better job than the next best company and still make way more profit than they do.

–Tim Ferriss

Here’s the interview if you’re curious:

An Eye-Opening Conversation with Podcast Legend Tim Ferriss