June 24, 2023

Niching down doesn’t mean...

Niching down doesn’t mean picking a target market at random.

Niching down doesn’t mean choosing a buyer that you know nothing about.

Niching down doesn’t mean that you can only sell one thing.

Niching down doesn’t mean that you have to stick to one topic in your marketing.

Niching down doesn’t mean you can never change to a different or bigger market.

Niching down doesn’t mean you can sit back while the money rolls in automatically.

Niching down just means being clear and specific and intentional about who you help with what.

Yours,

—J

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