June 8, 2023

“I now have a marketing asset for life”

Longtime list member, podcaster, and 5-Day Podcast Challenge alum Vikram Shetty wrote in to share his experience with podcasting (shared with permission):

Hi Jonathan,

I know you have a standard email series before launching the 5-day podcast.

Suppose you are in a mood to mix things up. Here is your next testimonial email before the launch.

I have been a big fan of the 5-day Podcast challenge because it was one of my best investments in return on investment.

Disclaimer: I had a podcast before, but it was random, and I didn’t have episodes to release for weeks. I didn’t know how to approach and get guests into my podcast.

Now I have more than a 70% close rate. Do you know what’s even better? People contact me to be a guest on my podcast with a topic they would like to discuss.

It takes me under 90 minutes to do the following:

  1. Record the episode (30-40 minutes)
  2. Edit the episode
  3. Add title and show notes
  4. Add Cover image
  5. Put promotion links in show notes

This is what the course taught me; now, I have a marketing asset for life. The consistency in my publishing is not unnoticed by my clients, community and colleagues. I have not missed a single week since I completed the workshop and in next 6 episodes I will complete 53 weeks in a row that's 1 whole year.

I have so much confidence that I can approach any luminaries in my target audience and request them to be a guest on my podcast; imagine the leverage it will give me when I reach 100 episodes with thousands of downloads.

Bonus: Using the 30-minute episode audio file, I create 95 pieces of content across LinkedIn, Twitter, Instagram, Facebook and WhatsApp statuses per week.

Best regards,

Vikram Shetty

Thanks for sharing, VS!



P.S. It sounds crazy, but it’s true:

If you can run a Zoom call, you can host a podcast.

In 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.

Registration is open now. Lessons start this coming Monday.


I hope to see (and hear) you there!