May 31, 2023

Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

Longtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market.


Talking Points

Going all in and telling everyone where you’re headed is key to getting traction

If starting from scratch, think about what gets you excited and what kind of work you enjoy doing

Don’t be afraid to be transparent with existing clients when transitioning to a new niche

Managing cash flow is crucial during the transition period

Not fitting into a niche is a feeling of discomfort that doesn’t go away

Niching down has many advantages, including having your own set of people and having more control over your calendar

Quotable Quotes

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