March 10, 2023

Being Yourself

A few people responded to my last message asking if it was in reply to something that happened to me directly, and the answer is:

No, not at all!

...but I guess I must’ve come across as too aggressive or something LOL


What I was actually thinking was related to positioning in general.


There are LOADS of people copying others because they think that’s the way to succeed.

In a business context, this results in soggy positioning.

And soggy positioning makes it hard to attract more/better clients.

Which makes it hard to succeed.

Here’s the thing...

I’m not saying “be yourself” is a guaranteed path to success.

But neither is “copy your competitors.”


If you can fail either way, why not be yourself?