Captain’s log, stardate 20230106

11 ways to attract your ideal buyers

If you’re not getting lots of leads, it will probably feel too risky to try new stuff in your sales process.

BUT

If you don’t try new stuff, nothing new will happen.

Or as my buddy Al always says...

“Insanity is doing the same thing over and over again and expecting different results.” —Albert Einstein

Advice

Get more leads so you can start practicing new things.

How to get more leads

There are lots of ways to get more leads (e.g., running ads, cold calling, buying a list, etc) but my favorite strategy is this:

Freely share your expertise with people who would be your ideal buyers.

Ways to freely share your expertise

Speak at conferences attended by your ideal buyers
Guest on podcasts listened to by your ideal buyers
Blog for websites read by your ideal buyers
Write for magazines read by your ideal buyers
Build relationships with people who are trusted by your ideal buyers
Open source some code that would be of use to your ideal buyers
Publish screencasts that would be of use to your ideal buyers
Publish a podcast that would be of use to your ideal buyers
Host a webinar that would be of use to your ideal buyers
Host a meetup that would be of use to your ideal buyers
Send helpful emails to folks who would be your ideal buyers

(NOTE: It’s no accident that I used the term “ideal buyers” 12 times in this message. Not counting the one I just used. That’d be 13, which would be unlucky ☘️)

Yours,

—J