January 6, 2023
11 ways to attract your ideal buyers
If you’re not getting lots of leads, it will probably feel too risky to try new stuff in your sales process.
BUT
If you don’t try new stuff, nothing new will happen.
Or as my buddy Al always says...
“Insanity is doing the same thing over and over again and expecting different results.”
—Albert Einstein
Advice
Get more leads so you can start practicing new things.
How to get more leads
There are lots of ways to get more leads (e.g., running ads, cold calling, buying a list, etc) but my favorite strategy is this:
Freely share your expertise with people who would be your ideal buyers.
Ways to freely share your expertise
- Speak at conferences attended by your ideal buyers
- Guest on podcasts listened to by your ideal buyers
- Blog for websites read by your ideal buyers
- Write for magazines read by your ideal buyers
- Build relationships with people who are trusted by your ideal buyers
- Open source some code that would be of use to your ideal buyers
- Publish screencasts that would be of use to your ideal buyers
- Publish a podcast that would be of use to your ideal buyers
- Host a webinar that would be of use to your ideal buyers
- Host a meetup that would be of use to your ideal buyers
- Send helpful emails to folks who would be your ideal buyers
(NOTE: It’s no accident that I used the term “ideal buyers” 12 times in this message. Not counting the one I just used. That’d be 13, which would be unlucky ☘️)
Yours,
—J