January 6, 2023

11 ways to attract your ideal buyers

If you’re not getting lots of leads, it will probably feel too risky to try new stuff in your sales process.


If you don’t try new stuff, nothing new will happen.

Or as my buddy Al always says...

“Insanity is doing the same thing over and over again and expecting different results.”

—Albert Einstein


Get more leads so you can start practicing new things.

How to get more leads

There are lots of ways to get more leads (e.g., running ads, cold calling, buying a list, etc) but my favorite strategy is this:

Freely share your expertise with people who would be your ideal buyers.

Ways to freely share your expertise

(NOTE: It’s no accident that I used the term “ideal buyers” 12 times in this message. Not counting the one I just used. That’d be 13, which would be unlucky ☘️)