August 12, 2016

How to write proposals that close

If you follow my advice about how to respond to common questions in your initial meeting with a prospective client, you will end with everything you need to put together a concise and powerful proposal using value based prices. 

I’ve written and spoken about this extensively in the past, so instead of reinventing the wheel I’ll just link you to two popular resources:

My chapter on proposals from the Independent Consulting Manual:

My webcast on proposals on Crowdcast:


Your proposal should be short, written in plain English, and focused primarily on outcomes.

Here is the proposal structure I use for project work:

I’ll leave it at that for now. Please visit the links above for the gory details :)



P.S. Will you be in Chicago on Sept 7-8? I’m going to be giving a talk at FYM16 entitled “The Path To Value Pricing: How to Remove Your Self-Imposed Income Limits”. As a special bonus for being on my email list I’ve been able to secure 5 guest passes at only $200. That’s $750 off the regular admission, but there are only five spots available. Use promo code STARKMOOSE16 at to receive this monster discount. Hope to see you there!