August 12, 2016

How to write proposals that close

If you follow my advice about how to respond to common questions in your initial meeting with a prospective client, you will end with everything you need to put together a concise and powerful proposal using value based prices.

I’ve written and spoken about this extensively in the past, so instead of reinventing the wheel I’ll just link you to two popular resources:

My chapter on proposals from the Independent Consulting Manual: https://jstark.co/2aZPz9S

My webcast on proposals on Crowdcast: https://www.crowdcast.io/e/jstark3

TL;DR:

Your proposal should be short, written in plain English, and focused primarily on outcomes.

Here is the proposal structure I use for project work:

I’ll leave it at that for now. Please visit the links above for the gory details :)

Yours,

—J

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