Captain’s log, stardate 20221227

Should I offer an advisory retainer?

People sometimes ask me whether I think they should add a retainer option to their product ladder.

Good question!

Assuming that you want to make more money in less time, and you want to stick with a service-based business model, then yes, it’s probably a good idea to have an advisory retainer offering available.

This answer typically raises a follow-up question:

“Okay but... how do I find clients who are happy to pay for ongoing access to my expertise?!”

Another good question!

And the answer is:

Step 1. Develop some expertise that people value
Step 2. Connect with people who value your expertise
Step 3. Differentiate yourself from your competitors

Easy peasy :-)

Yours,

—J