Captain’s log, stardate 20221227
People sometimes ask me whether I think they should add a retainer option to their product ladder.
Assuming that you want to make more money in less time, and you want to stick with a service-based business model, then yes, it’s probably a good idea to have an advisory retainer offering available.
This answer typically raises a follow-up question:
“Okay but... how do I find clients who are happy to pay for ongoing access to my expertise?!”
Another good question!
And the answer is:
Easy peasy :-)