Captain’s log, stardate 20220929

Success story from reader Dr Genevieve Hayes

Fellow list member Dr Genevieve Hayes wrote in to share her excitement about finally launching her first podcast (shared with permission):

Hi Jonathan,

I hope you are well. I just wanted to give you an update on the podcast that I created as a result of taking your 5-Day Podcast Challenge course.

Last Friday, I launched the first episode of Value Driven Data Science, which you can find here:

https://www.genevievehayes.com/episodes/

I also have three more episodes in various states of production, which will be uploaded over the next two months. Producing a podcast is something that I have always wanted to do, but never thought possible and I am still astounded that this is something I managed to achieve.

Thank you so much for creating the 5-Day Podcast Challenge. Without it, I would never have even considered producing a podcast, much less gotten this far. I can’t wait to see where this podcast goes in the future.

All the best in your own business and podcast,

Genevieve.

If you have a sec, listen to the first few minutes of Genevieve’s show and notice...

Notice how easy it is to tell whether you think you’d “click” with her (or not) if you had the opportunity to meet at a conference or other event
Notice how long it takes for your trust in her expertise to go from zero to non-zero, even if you don’t understand the subject matter
Notice if you have a Rolodex Moment and think of someone you should tell about Genevieve or the show

Here’s the thing...

Writing is super important, but...

Sharing your voice - your ACTUAL voice, not just your words in text format - is a powerful trust builder.

It’s wired directly into the deepest parts of our brains.

If you’re a consultant and aren’t regularly sharing your actual voice, there are probably a bunch of people who you could help who just don’t realize (or believe) it.

I mean...

What would it do for your business if every lead you got trusted you implicitly before you even met them?

Yours,

—J