Captain’s log, stardate 20220627

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The Economy: What To Do Now

This week on TBOA, Rochelle and I chat about how a tough economy could impact your expertise-based business, and some options for what to do about it.

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Talking Points

Why it’s always a good idea to keep evaluating your client base and your product/service ladder—and what to consider now.

How to think about economy-fueled pivots to ensure you don’t make fear-based moves.

Managing your mindset (and your nerves) through economic change—and why staying closely connected to clients helps all of you.

One hidden opportunity to grow your authority (and potentially your business) during economic uncertainty.

Quotable Quotes

“The advantage of mainstream news about a recession is that it gives you months to plan for it.”—JS

“The strategic part of this is to really think about your client base and start to imagine what might happen to them in the future.”—RM

“If you’re experiencing any kind of like trepidation or nerves around the economy right now, guess what? Your clients probably are too.”—JS

“There sometimes needs to be a little air between checking in on clients to see how they’re doing and offering them a new product.”—RM

“I think that the key here is resisting the urge to go into your shell and batten down the hatches.”—JS

“If your client base is all saying the same thing (when you check in with them), you’re getting some themes to write about and speak about.”—RM

“It’s okay to be nervous, just don’t act on the nerves.”—JS

“It’s really important to manage your own mindset vs. letting the media do it for you.”—RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J

P.S. My 5-Day Podcast Challenge is back by popular demand!

Lessons begin on July 11th, which means you could be inviting guests to your new show as early as July 15th.

If you’re ready to share your voice, sign up to be notified when early bird registration opens:

KEEP ME IN THE LOOP »

Remember... if you can run a Zoom call, you can host a podcast.

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