June 25, 2022

The Crux Of Positioning

Let’s assume you believe that positioning is a useful thing to do.

This raises the question, what exactly is positioning?

Here’s how I think of it:

Positioning is a strategic-level marketing construct that consists mainly of two things:

1. Who you want to help (i.e., your niche aka target market aka ideal buyer)
2. Your promise to them (i.e., how will they be better after your assistance, aka the expensive problem you solve aka their desired outcome aka your guarantee)

There are other components to positioning that are useful, but if you can figure out these two things you’ll be in good shape.

Yours,

—J

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