Captain’s log, stardate 20220414
If you’re a solo service provider and your prospects aren’t searching for you by name, SEO isn’t going to help your business.
And if they are searching for you by name, you don’t need to think about SEO.
So the question becomes:
How do I get people to search for me by name?
By helping people you like get what they want for free at scale.
Every minute you spend trying to please the algorithm faeries is a minute you didn’t spend helping actual people in your target market.