March 26, 2022
Let’s say you’re a wildlife biologist who is an expert in migration patterns.
One sunny morning, you wake up and decide to devote your research to helping endangered species fight their way back from the brink of extinction.
Do you think you’d be more effective if…
1) You picked one endangered species to focus on first?
2) You tried to help the Yangtze Finless Porpoise, the Black-Footed Ferret, the Western Lowland Gorilla, and about thirty others all at once?
Here’s the thing…
Everyone has limited time and limited money.
Therefore, you have no choice but to make important decisions about how to deploy your scarce resources if you want to have a positive impact.
Deciding who you want to help.