February 28, 2022

Time ≠ Money

You know that expression time is money?

Well, we beg to disagree... :-)

This week on TBOA, Rochelle and I make the case for working smarter not harder.


Talking Points

Getting over any residual guilt from not charging based on your effort (“I can’t charge them that much—it wouldn’t be fair/right/honorable”).

Why the best clients don’t really care about how much time you spend serving them—and what they do care about instead.

How to begin shifting your sales conversations toward high value outcomes and away from time.

The relationship between the altitude you’re operating at and the time it takes you to provide value.

Quotable Quotes

“Through conversation with the people for whom you are making the thing…you can think of it like a gift. It’s like here, I made this for you.”—JS

“That’s a whole mindset shift, that all of a sudden you’re going to be paid for access…it can even feel like highway robbery at first.”—RM

“You should buy the most expensive one (mastermind) you can afford so that you will be slotted in with other people who are at your level. ”—JS

“Price telegraphs value.”—RM

“The reason it’s so difficult for freelancers to value price is because they’ve never had a conversation with their past clients about what value they added.”—JS

“When you understand what your work is going to produce, you can work differently on the project. You can work at a higher level, you can be more effective, you can ask better questions.”—RM

“You can increase your altitude, the level at which you engage with the client…and almost invariably it’s less work.”—JS

“Everything that we’re talking about in this episode is moving you up that ladder so that you’re selling your brains not your hands. “—RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Can you help?

Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.