Captain’s log, stardate 20220219
At a high level, the answer is this:
A great time to start value pricing is when you begin to attract clients who recognize that you can deliver enormous value to them.
In a sales interview, this type of prospect often displays all three of the following characteristics:
To get to the point where you’re attracting these types of clients, you need to invest time positioning your business and publishing your expertise.
It takes some discipline but it’s not rocket science.