February 16, 2022

Japanese or English?

Pop quiz:

Let’s say you speak Japanese and want to start a business teaching it to English speakers.

Q: Should your website be written in Japanese or English?

. . . . .

. . . .

. . .

. .

.

A: If you want to make any money, it better be in English.

Why?

Because your ideal buyers don’t speak Japanese!

This should be obvious, and yet...

It’s painfully common for people to use THEIR OWN language on their website instead of the language of their ideal buyers.

Here’s the thing...

Don’t focus your website on your tools or your process or your expertise.

Focus on the language your ideal buyers use to describe the problems that you can solve for them.

Yours,

—J

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