November 5, 2021

What’s in a name?

Question 1

How much would you sell your name for?

$10?

$100?

$1,000?

$10,000?

$100,000?

$1,000,000?

$10,000,000?

$100,000,000?

Question 2

How much do you think someone would pay for your name?

$10?

$100?

$1,000?

$10,000?

$100,000?

$1,000,000?

$10,000,000?

$100,000,000?

Here’s the thing...

If your answer to question 1 is LOWER than question 2:

Why not sell?

If your answer to question 1 is HIGHER than question 2:

Why is this?

Should you do something about it?

If so, what should you do about it?

Yours,

—J