Captain’s log, stardate 20211015

Keeping Score

How do you “keep score” of how your business is doing?

Do you check...

These are all vanity metrics.

The only number that really matters is profit.

Here’s the thing...

If you know off the top of your head how many followers you have on social media but not your YoY profits, you’re scoring the wrong game.

Yours,

—J

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