October 15, 2021
Keeping Score
How do you “keep score” of how your business is doing?
Do you check...
- Likes?
- Shares?
- Listens?
- Views?
- Clicks?
- Followers?
- Subscribers?
- Open rate?
- Bounce rate?
- Average time on site?
- Page views per visit?
- Alexa ranking?
- iTunes ratings?
- Amazon reviews?
- Market share?
- Cash flow?
- Revenue?
These are all vanity metrics.
The only number that really matters is profit.
Here’s the thing...
If you know off the top of your head how many followers you have on social media but not your YoY profits, you’re scoring the wrong game.
Yours,
—J