Captain’s log, stardate 20210917
When you’re first searching for an effective positioning statement, it’s easy to get derailed with semantics and end up paralysed.
If you don’t know where to start with your positioning statement, here are the only two starting points that I know of:
Of the two, the first is the one I see working more quickly and reliably.
The second is a fallback if you don’t know who you want to serve.
(If you can’t decide on either, wait a year and try again.)
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