Captain’s log, stardate 20210917

Getting started with positioning

When you’re first searching for an effective positioning statement, it’s easy to get derailed with semantics and end up paralysed.

If you don’t know where to start with your positioning statement, here are the only two starting points that I know of:

Decide who you most want to serve (target market) and then find ways to help them get what they want
Decide what you have the most fun doing (discipline) and then find people who want to pay you lots of money to do it

Of the two, the first is the one I see working more quickly and reliably.

The second is a fallback if you don’t know who you want to serve.

(If you can’t decide on either, wait a year and try again.)

Yours,

—J

Enjoy this message? Here are more things you might like:

Private Coaching with Jonathan - Has your successful software business plateaued? Break through to the next level with my private coaching program. Sorry! SOLD OUT through the end of 2021.

Group Coaching with Jonathan - Live group video Q&A sessions every other week, instant access to years of previous sessions, and a dedicated Slack for group discussion.

The Freelancer’s Roadmap - Transform Yourself From Commodity Freelancer To In-Demand Consultant